Single vs. Double Opt-In: Pros and Cons
Wondering whether to use single or double opt-in for your email list? Here's the short answer: Single opt-in adds subscribers immediately after signup, helping
Rob Martin
Low Email Open Rates: 5 Quick Fixes
Struggling with email open rates? If your emails are falling short of the 17%-28% healthy range, you’re not alone. With the average person receiving 121 emails
The Best SendGrid Alternative for Marketers Who Want a Better Campaign Builder
If SendGrid's email builder feels clunky or restrictive, you're not alone. While it excels at delivering emails with a 99% deliverability rate and handling mas
Best HTML Email Builders for Marketers (2025 Edition)
Email marketing is still highly effective in 2025, with a 4,200% ROI and 89% open rates. To succeed, you need tools that make designing mobile-friendly, profes
Newsletter Design
Best Practices for Responsive Email Templates (2025 Guide)
Over 70% of emails are opened on mobile devices in 2025. If your emails aren’t mobile-friendly, 8 out of 10 recipients might delete them instantly. Responsive
AI for Email Marketing
The 7 Best Free AI Tools for Email Marketing in 2025
By 2025, free AI tools are transforming email marketing. They help businesses write better subject lines, automate campaigns, and personalize emails - all with
AI for Email Marketing
10 AI Tools for Email Personalization
Want better email results? AI can help you personalize emails, boost engagement, and increase ROI. Here’s a quick look at 10 AI tools that make email marketing
Newsletter Design
10 Email Newsletter Ideas That Drive Clicks
Most newsletters get lost in the inbox, with average click-through rates stuck at 3.84%. But great newsletters can drive 40× more customers and deliver a 122%
Newsletter Design
Drag and Drop vs HTML: Email Builder Guide
Should you use drag-and-drop email builders or HTML coding for your email campaigns? The answer depends on your goals, resources, and technical expertise. Here
Analytics & Optimization
Email Analytics: What Metrics Actually Matter
Want to make your email marketing work better? Start by tracking the right metrics. Here's what you need to know: Open Rate: Measures how many people open your
Email Marketing
Email Campaign Checklist: 12 Steps to Success
Want better results with your email ads? Use this 12-step list to get more people involved, sell more, and earn $42 for every $1 spent. Here's what to think ab
Email Marketing
7 Best Email Marketing Tools for Small Business
Email marketing is one of the most cost-effective ways for small businesses to connect with customers, offering an average return of $36 for every $1 spent. Bu